Art Basel is wooing social media influencers to its Hong Kong show—but asking them to follow unusually strict rules:
Art Basel Is Wooing Social Media Influencers to Its Hong Kong Show—But Asking Them to Follow Unusually Strict Rules
In addition to VIPs, journalists, and artists, the much sought-after Art Basel accreditation now accommodates a new category of art world figure: social media influencers. “Social media has become part of the broader media landscape over the last decade, and we are aware that is an important platform for our galleries and artists,” an Art Basel spokesperson told Artnet News via email, adding that the processes are aligned across all the shows run by the Swiss fair organizer.
The fair is also asking influencers to tag @artbasel on their social media posts as well as to add a series of show hashtags in English, as well as in traditional and simplified Chinese. Photo-taking influencers are also told to be mindful of the privacy of fairgoers, and to avoid filming others without their permission. Influencers are not allowed to live stream from the fair floor.
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