Roughly 40 immersive versions of the life and art of Vincent Van Gogh are circulating around the U.S., all while museums struggle to rebuild their audiences amid the pandemic. “These multisensory experiences are not art—they’re a form of entertainment.”
Museum directors are looking warily over their shoulders at the recent proliferation of newer, immersive art productions.
At least five production companies are circulating roughly 40 immersive versions of the life and art of Vincent Van Gogh around the U.S., sometimes doubling up in metropolitan areas like Dallas, which has two rival Van Gogh immersives running now.
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