Despite a 10% hike in the average selling price, global smartphone revenue declined 3% on an annual basis during the third quarter.
, revenue from smartphone sales worldwide tumbled 3% year-over-year. The decline in shipments, at 12%, was even worse but a 10% hike in the average selling price cushioned the larger decline in shipments. Helping out with the price hike, 5G phones made up 46% of shipments in the quarter, a new record. And Counterpoint points out that 5G-enabled phones cost five times the amount charged for non-5G handsets.
. The iPhone 14 Plus, with the same-sized display used on the iPhone 14 Pro Max , wasn't released until the first week of October.Apple's Q3 revenue rose 10% on an annual basis while its average selling price rose 7% year-over-year during the third quarter of 2022. Counterpoint noted that a positive force on Q3 revenues, sales of the iPhone 14 Pro and iPhone 14 Pro Max got off to a great start compared to the previous year's Pro models.accounted for 18.
Vivo had an even larger decline than Oppo as it accounted for only 5% of global smartphone revenue during Q3 compared with the 8.5% share of revenue it contributed during the same quarter in 2021. With over half of its shipments earmarked for China, the COVID outbreak helped Vivo's third-quarter revenue drop a sharp 43% year-over-year. On a sequential basis, Oppo's Q3 2022 global revenue rose 4% from the revenue reported for Q2 2022.
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