As Pay TV Subscribers Decline Faster, Pressure Builds for Streaming Profits

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As Pay TV Subscribers Decline Faster, Pressure Builds for Streaming Profits
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Warner Bros. Discovery and Disney have not yet been able to rely on their nascent streaming services to make up for the loss.

Per a tally from Leichtman Research Group on Nov. 14, the largest pay-TV providers in the U.S. saw a loss of 785,000 net video subscribers in 3Q 2022, compared to a loss of 650,000 in 3Q 2021. Comcast suffered the biggest drop in pay TV subscribers with 560,000, as Charter , DirecTV and Dish all saw declines as well.

Some of that pain is already being felt by the David Zaslav-led Warner Bros. Discovery, as well as Disney, which have not yet been able to rely on their nascent streaming services to make up the difference.

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