Ashley Graham partners with Knix for a sexy lingerie collection
—reflect the effortless look Graham was going for. Though the pieces within the collection are sexy, they’re also streamlined. There are no bulky underwires or frilly lace details within the lineup. Instead, it’s filled with soft-tone pastel bras and sleek bodysuits in a luxe micro modal fabric. “People want to invest in something that makes them feel good when they wear it,” says Graham.
The capsule—and Graham’s role as brand ambassador—grew out of conversations Graham had with Knix founder Joanna Griffiths online. “It all started on Instagram,” explains Graham. “I love when that happens. The best thing about social media is that you can connect with people, and Joanna was in my DMs. We started just chit-chatting, and she would send me bras and different underwear, and they just became my favorites.
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