Low-volume, high-price point automakers like Aston Martin don't want to go electric fearing their very small customer base will disappear if it does.
Just as the electric vehicle market started showing signs of slowing down, several automakers, especially those with low-volume production and a high price point, have adjusted their stance on EVs. They have announced that they will keep producing cars with combustion engines for longer than previous estimates and that they don’t plan to stop until they are legally obligated to do so. Aston Martin is the most recent automaker to make a similar announcement.
” He also confirmed that much of the development work on Aston’s bespoke EV platform was done and that the automaker intends to use it to underpin four different models: “a sports car, an SUV, a type of CUV and a halo hypercar. We have all those products designed and technically engineered, so that process is done.
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