How do you make a smartphone stand out from the crowd? In the case of Asus’ new handset, the ZenFone 9, the answer is not to stand out but to be small. Small and powerful. Has Asus cracked the oft-forgotten code to building a compact flagship?
The ZenFone 9 takes many of the lessons of the ZenFone 8 and builds on them, the biggest lesson will be the existence of a market for this balance of form and function. There is a certain inevitability of the specs ; memory and storage options are again an expected 8/128, 8/256, or 16/256 for memory and storage, and there’s more stability in the camera housing.
There’s no telephoto lens, which you might expect to see on a regular high-end handset. No doubt this is down to the physical lack of space in the move to a smaller handset. It’s an evident compromise that consumers can balance for themselves against the small size. Would I trade a telephoto for the ultrawide? I think so, but that’s down to the large number of cat pictures I take, and a telephoto helps me get closer in.Finally, there’s the battery.
Asus has also put in a lot of work on the audio side of things, with audio tuning by specialists Dirac and a customisable graphic equaliser to tweak it to your tastes.
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