Throughout the summer, the Atlanta Hawks Basketball Academy hosted their 2024 Jr. Hawks Summer Camps presented by adidas, impacting more than 750 youth. The cam
ps were designed for children aged eight to 14, regardless of their skill level. The Hawks visited five different locations across Metro Atlanta throughout June and July, having one week designed exclusively for young female athletes, known as the Lady Ballers Summer Hoop Fest powered by Google Cloud. The five weeks of summer camps provided a fun, safe and inclusive setting for all young Hawks fans looking to develop their basketball skills.
During the program, participants received professional instruction from Atlanta Hawks Youth Basketball Development Coaches, focusing on the enhancement of fundamental skills through group and individual skill training, along with five-on-five gameplay. Through training sessions and on-court activities, the Hawks Basketball Academy actively fostered the growth and advancement of the sport for players at all skill levels.
“We at Google Cloud were thrilled to collaborate with the Hawks over the summer during Lady Ballers week, bringing together sports and education for all the young girls,” said Vice President of Server Operations at Google Cloud, Felica Coney. “With the Lady Ballers program, we wanted to construct a program that provided a unique blend of educational and athletic learning, giving girls valuable insights into STEM in sports.
The weekly camps took place daily on Mondays through Thursdays and those in attendance received a Hawks swag bag that included a full adidas uniform, basketball, sling bag, and water bottle, along with one ticket to an Atlanta Hawks game for the 2024-25 season. In addition, Hawks’ partner and personal injury attorney Ken Nugent provided scholarships for campers through the Score for Scholarships program. Approximately 50% of all Jr.
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