Stress eating is about to get more expensive: Hershey is raising prices this year.
"Pricing will be an important lever for us this year and is expected to drive most of our growth," Hershey CEO Michele Buck said in prepared remarks discussing the company's financial results Thursday.
And Hershey's sales growth didn't stop in 2020. Last year, retail sales of the company's top candy brands grew more than 12% on average, Buck said. And Hershey's snack brands also performed well last year. Skinny Pop's retail sales grew 22%, and Pirate's Booty sales jumped more than 26%.
"Historically, our category has successfully been able to execute price increases and we expect that to be the case this year as well," said Buck.
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