Aubrey Plaza and Sam Smith laughed up a ratings record for Season 48 of ‘SNL.’ The January 21 episode hosted by Plaza with Smith as musical guest received a 0.98 rating in the advertiser friendly 18-49 demographic, which is the highest of the season
The January 21 episode hosted by Plaza with Smith as musical guest received a 0.98 rating in the advertiser friendly 18-49 demographic, which is the highest of the season. It also drew 4.8M total viewers, according to live + same-day Nielsen data. That’s the second largest audience of the season, trailing only behind Steve Martin/Martin Short episode’s 5.1M.
The episode was up 30% in the demo and 13% in total viewers from the fourth quarter average. It is currently the top episode of the season across Peacock and NBC digital platforms.
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