The new space marks the 13th AP House worldwide.
“You can come and look at watches and even purchase them,” said Ginny Wright, Audemars Piguet’s North American CEO, at a preview of the space yesterday. That is if they have them. Audemars Piguet has been on fire in recent years with models, particularly the Royal Oak which celebrates its 50th anniversary this year, increasingly hard to come by at retail. In an attempt to placate its fans, Audemars Piguet upped its production this year from 45,000 watches to 50,000.
For walk-ins, Wright says there will be a welcome host that will invite guests in to see the space and have a quick conversation, however, serious buyers will still be encouraged to come back another time to meet with a watch expert. Needless to say, you will have to put in some precious face time and prove your interest before being considered.