How Audi's 'Sphere' concepts show a radical vision of motoring future
: the latter has a truncated nose that sweeps into an elongated passenger cell. Audi’s tiny, aluminium A2 from the year 2000 was also a monospace.
Continues Wenders: ‘We are designing concept cars from the inside out. Externally Marc Lichte isn’t breaking our viewing habits, but from the inside it’s a completely breakthrough way of designing and thinking about it.’ That means the controls of tomorrow: front passengers reclining in the Grandsphere’s airplane-style seats can operate functions using eye tracking and gesture control, or their voices.
‘This is the make-or-break decade, the transformation is now. We had better be prepared, your brand strategy had better be tailored and aligned as [closely as] possible with your design strategy,’ says Wenders. At the same time, Audi needs to convert its factories to electric and carbon neutrality, and reskill its 100,000 employees to meet society’s changing transport needs.
It’s facilitated by the VR headset Bluetooth-connecting to the car’s electronic chassis module and Global Positioning System, to co-ordinate the in-game experience with the real world. Occupants will be able to consume films and other interactive experiences too.
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