The Super Bowl ad stars actors Mike Myers, Rob Lowe and others reclaiming roles from the spy comedy trilogy that debuted from 1997 to 2002.
GM's Super Bowl 56 will resurrect villains from the"Austin Powers" movie franchise to promote its new electric vehicles.
Thead stars actors Mike Myers, Rob Lowe and others reclaiming roles from the spy comedy trilogy that debuted from 1997 to 2002.will ride the wave of nostalgic Hollywood reboots for its Super Bowl 56 commercial by resurrecting villains from the"Austin Powers" movie franchise to promote its new electric vehicles.
The 60-second spot stars actor and comedian Mike Myers reclaiming his role as Dr. Evil from the spy comedy trilogy that ran from 1997 to 2002. It also features Dr. Evil's sidekicks played by Rob Lowe, Seth Green and Mindy Sterling. The ad starts with the villains taking over GM's headquarters in Detroit. Dr. Evil then plans to overtake the world, but the henchmen convince him to instead first fight climate change –"arguably the No. 1 threat to the world now," Green's character says – before attempting to overtake the planet.
Aside from the characters themselves, the ad features jokes and themes from the"Austin Powers" movies. It also includes GM's new"Ultium" EV platform, several of the automaker's new EVs and autonomous concept vehicles, including
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