Forever 21 names former H&M executive as CEO
FILE PHOTO: Shoppers enter a Forever 21 fashion retail store at the King of Prussia mall in King of Prussia, Pennsylvania, U.S. September 30, 2019. REUTERS/Mark Makela
- Forever 21’s new co-owner Authentic Brands Group said on Tuesday it had appointed former H&M executive Daniel Kulle as the new chief executive officer of the bankrupt apparel retailer. Kulle, a two-decade veteran at the Swedish apparel retailer, most recently worked as strategic adviser to former H&M Group Chief Executive Karl-Johan Persson.
Authentic Brands hopes Kulle’s arrival would strengthen the company’s loyalty program and improve its online and in-store shopping experience. The brand management company said earlier this month it had partnered with mall owners Simon Property Group Inc (
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