‘Avatar’ Re-Release Pushes Lifetime IMAX Box Office Haul to $268 Million

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‘Avatar’ Re-Release Pushes Lifetime IMAX Box Office Haul to $268 Million
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The re-release of Avatar pushes its lifetime IMAX box office haul to $268 million.

With an additional $3 million this weekend, the Avatar re-release has now made $10.7 million overall from IMAX screenings alone, pushing its lifetime IMAX haul to an astonishing $268.6 million. Designed to drum up anticipation for December’s long-awaited Avatar: The Way of Water, the Avatar re-release has made over $15 million domestically, and nearly $40 million worldwide, proving again that there is a devoted fanbase for director James Cameron's science-fiction franchise.

IMAX screens represent 18% of the global box office this weekend. The re-release finished at the number five spot domestically, with an estimated $4.7 million. The film’s running domestic total now stands at nearly $780 million — the fourth-largest of all time, behind Spider-Man: No Way Home , Avengers: Endgame and Star Wars: The Force Awakens .

COLLIDER VIDEO OF THE DAY Avatar has also extended its lead as the biggest film of all time at the global box office, with over $2.9 billion in the bank. It briefly ceded the top spot to Endgame, before reclaiming it with a special China re-release in 2021. Endgame’s global total stands at $2.797 billion. The top five all-time list also includes another Cameron film — Titanic , The Force Awakens , and Avengers: Infinity War .

A recent report predicted that The Way of Water is expected to generate around $649 million at the domestic box office, which would be lower than the inflation-unadjusted domestic gross of the original. The film is also estimated to earn $425 million and $214 million from video-on-demand and streaming platforms, respectively. By comparison, the first film generated nearly $430 million from domestic home video sales over a decade ago, according to box office tracking website The Numbers.

The Way of Water will have to fend off competition from two other tentpoles — Warner Bros’ Black Adam, and Disney’s Black Panther: Wakanda Forever. The Way of Water will introduce new cast members such as Cliff Curtis, Edie Falco, Jemaine Clement, Kate Winslet, Michelle Yeoh, Brendan Cowell, and Vin Diesel. Slated for a December 16 release, The Way of Water was shot simultaneously with Avatar 3; two more sequels have been announced.

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