AvatarTheWayOfWater’s $170M+ Promo Push, Led By Mercedes-Benz & More, Rides Sequel’s Opening Wave
served up an ultra-high-def anamorphic 3D billboard in Times Square with scenes from Pandora which began displaying at Thanksgiving and runs through the end of December.making it the first time that Alexa’s interactions were themed to a film. Users had the opportunity to unlock the movie by saying “Alexa, enable,theme” which triggered visuals and sounds from the pic synced to timers, alarms, and the weather. In addition, the sequel’s score by Simon Franglen was also accessible.
That was the first non-local release in the PRC since, the largest online retailer covering 99% of the China market, which also had a custom TV spot. The e-commerce company counts a half billion daily active users. JD also activated billboard promotions across their malls, city flagship stores and nationwide LED screens., part of Alibaba’s network which encompasses Tmall and TaoPiao , via a custom spot, encouraged China moviegoers to use green modes of transport to get there.
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