‘Avengers’ Director Joe Russo shares his thoughts on AI-generated movies:
... [+]The impact of generative AI continues to ripple throughout the creative industries, as artists grapple with what it means to be able to conjure images, music and video with a few prompts., offered his thoughts on the impact of generative AI on Hollywood, making a bleak, bold prediction that he framed as a positive development., when asked “how many years” it will take until AI is able to “actually create” a movie.
“Potentially, what you could do with [AI] is obviously use it to engineer storytelling and change storytelling … You could walk into your house and save the AI on your streaming platform. ‘Hey, I want a movie starring my photoreal avatar and Marilyn Monroe’s photoreal avatar. I want it to be a rom-com because I’ve had a rough day,’ and it renders a very competent story with dialogue that mimics your voice.
Russo doesn’t seem to be describing a movie at all, but a self-insert fantasy, a digital daydream devoid of imagination; one could imagine Russo’s suggestion appearing in a dystopian vision of the future written by a jaded sci-fi writer . Much of the magic of movies comes from relating to fictional characters, empathizing with those who inhabit a dream world, and likely don’t resemble us in the slightest; is the future of storytelling really to place a digital clone of ourselves into a AI-generated romcom with Marilyn Monroe?
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