Aviation Climate Targets, A Mea Culpa, & Industry PR Types Shooting Themselves In The Foot
which in large part involve patting the industry on the back for the amazing work they’d done on the climate front in the past, which is to say growing the industry massively while making airplanes more efficient, the latter being a profit-oriented exercise, of course.
Perfect? No. But clear and asserting commitment, making it clear that it was working to align with one of the key heating goals, and not surrounded by backpatting bafflegab.The first is that if you want people to think you are doing something different than you did before, then update your website pages devoted to that subject. This is basic, basic stuff. Instead, the ICAO has its 2019 non-plan front and center, and the really weak 2022 agreement buried.
Third, when providing feedback, make sure it’s accurate and defensible. In the case of the Methanol Institute’s president, he made the claim that I was wrong about methanol costing more than maritime diesel per unit of energy. I’d looked, so I was comfortable, but that led me to do more digging.Yeah, I was right, the methanol lobbyist was wrong, and he basically shot himself and the industry in the foot by making it an issue.
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