'Baby Shark' and ‘Chicken Girl’ have entered 'Ryan’s World' as Nickelodeon bids for social media lift
theme song begin to play in this San Fernando Valley soundstage, comically accompanied by a chorus of kazoos, the Nickelodeon show’s 8-year-old namesake star bursts onto the set, running at full speed, with his arms held high, proclaiming, “I’m here.”
On Monday, Nickelodeon announced it cast another social media sensation, Annie LeBlanc , to star alongside actress Jayden Bartels in a scripted buddy-comedy series called. Together the girls have 38 million followers across social media platforms. Nickelodeon also has a movie project in the works withhas been viewed more than 800 million times on YouTube.
The network inadvertently planted the seeds of its own ratings decline when it licensed reruns of such popular shows asto the then-upstart streaming service, Netflix, in 2009. , which he cocreated, wrote and executive produced, realized more than a decade ago that children’s viewing habits were changing radically.
Viacom CEO Bakish tapped Robbins in October 2018 to lead Nickelodeon’s turnaround, betting heavily on his social media savvy. One of the very first things Robbins did in his new post was recruit his 4-year-old’s favorite YouTuber: Ryan.
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