Balenciaga is returning to haute couture after over 60 years

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Balenciaga is returning to haute couture after over 60 years
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Balenciaga has stolen the show, announcing its return to couture in July for Autumn 2020.

If fashion is anything, it’s forward-facing; while today only marks the start of Spring 2020 couture week in Paris, it appears that sights are already set on what’s to come in six months’ time.

Few could argue that the Georgian designer’s modern vision of the house has been anything but a runaway success; from the streetwear-inflected pieces of his debut collection to the tech-y 3D-moulded coats of AW18, the designer has innovatively worked with Balenciaga’s couture heritage to feverish critical and commercial acclaim.

The decision comes at a critical moment in fashion, at which the industry is forced to confront the mammoth task of implementing more responsible production practices. While, haute couture may be well beyond our budgets, the perfect match between supply and demand that it entails technically makes it a more sustainable product category than most. “We already have requests for couture, so we know there is a customer.

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