Shanghai's skyscrapers was the main inspiration for Demna's first Balenciaga show in China, which also included collaborations with Under Armour and Alipay.
naturally came with a twist. This time, it was pouring rain that somehow only lasted for the duration of the show.and Yang Chaoyue, realized that the rain would not stop anytime soon, some continued to play dodge while others simply threw away their umbrellas and embraced the wet look that came straight from the runway.’s Museum of Art Pudong, an architectural marvel designed by Jean Nouvel and the latest addition to Shanghai’s futuristic skyline.
“Stretching silhouettes vertically as much as I could — I think I’ve never done such tall and vertical silhouettes, the surroundings that we are in, which is the whole Pudong area,” Demna explained in a media scrum after the show.before, so the image of China in my eyes is based on the visuals that I’ve seen, which is very high and very tall, very endless,” he added., multiple looks on the runway hinted at style signifiers often seen on the streets of the city.
A four-story stand-alone store will be unveiled at Beijing’s Sanlitun Taikoo Li, while another large-scale flagship, at HKRI Taikoo Hui in Shanghai, still currently under construction, has already become selfie Mecca for the brand’s legion of fans. A sidebar collaboration with Nan Xiang Mu Dou, a Shanghainese steamed bun eatery, even featured an ancient Chinese money-shaped “win-win cake,” further perpetuating the message.
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