Balmain Celebrates Its Madison Avenue Store With Olivier Rousteing

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Balmain Celebrates Its Madison Avenue Store With Olivier Rousteing
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Marking ORousteing's first trip to New York since before the pandemic, Balmain welcomed Lea Michele, Tommy Dorfman and more to party inside the boutique.

“New York has always been such a dream for me, because it’s the city of the dream, it’s the city of dynamism and energy,” the designer said in front of the store, after being pulled away from the many adoring fans and shoppers eager to greet him. “I know that Balmain is such a French brand from 1945 but what I’ve tried to do in the 10 years of my career at Balmain was always to push the global; Balmain was not only Parisian but international in my mind.

It was his first time seeing the store, which he described as having a chic French touch with an American modern vibe. While in town, he planned to have a nice dinner out with his team before speaking at Parsons and meeting with Netflix.

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