Banijay Rights has signed a package deal with Nordic Entertainment Group (NENT Group) ahead of the launch of its Viaplay streaming service in the U.S. on Dec. 15. The deal will give Viaplay subscri…
subscribers in the US access to a dozen of premium scripted titles from Banijay Rights’ hit Nordic drama titles, including Norwegian culture-clash comedy “Countrymen” which won two prizes at Canneseries last month, and “A Class Apart,” a drama series from Banijay Swedish label Jarowskij.
“Our catalogue contains a stunning range of premium stand-out Nordic titles including Norwegian sensation ‘Countrymen’ and Swedish drama ‘A Class Apart,’ and we are thrilled to be working with NENT Group to ensure this package deal will become a cornerstone of Viaplay’s launch in the US,” said Matt Creasey, Banijay Rights’ EVP of sales, acquisitions and coproductions who brokered the deal.
In the US, Viaplay will also show the first two seasons of Swedish crime sensation “Wallander” from Banijay label Yellow Bird; and seasons one and two of Wallander UK which Yellow Bird co-produced along with Left Bank Pictures.
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