Barbie will be on VOD on September 5.
Summary SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT Barbie's speedy video on demand release date sparks backlash against Warner Bros. Barbie premiered on July 21 and has proven to be one of the biggest movies of 2023. In addition to receiving rave reviews, the female-led comedy raked in over $1 billion at the box office, making it Warner Bros.'s highest-grossing release.
The September 5 VOD release date means that Barbie's exclusive theatrical window will be a mere six weeks. Barbie made a billion and is likely to continue earning even more, making it confusing why Warner Bros. is rushing the VOD release. Why Is Barbie Releasing On VOD So Soon? Warner Bros. hasn't publicly responded to backlash over Barbie's VOD release date. However, it isn't uncommon for studios to release their movies digitally fairly quickly. Recently, Transformers: Rise of the Beasts, The Flash, and Insidious 5, were released on VOD less than, or barely more, than a month after their theatrical releases.
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