This Barbie got people to consider going out to the movie more often.
in US theaters. While most answered they go to movies all the time or frequently enough, 22% revealed that they haven’t seen a movie in theaters in since before the COVID-19 pandemic. 11% don’t remember exactly when, while another 11% flat out admitted they haven’t gone to a theatrical film—not a Marvel, a viral sensation likeNorth American box office is currently $450 million at time of writing, that means 9 million people haven’t gone to the theater to see a movie since pre-2020.
had on them, and the responses are likewise illuminating. While 45% of answers said movie prices were going them back, 40% said they’d go to movies more often if they elicited similar feelings of how much they love movies. Another 15% said they’d go to movies more often if there was another film likeplaying in theaters—but whether that’s literal, as in another movie based on a toy, or a movie that feels like it should be seen in theaters, is unclear.
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