Mattel is relaunching its Barney franchise through a series of television, film and YouTube videos to be followed by toys, books, clothing and accessories.
Mattel is launching new Barney content to be followed by a line of toys, books, clothing and accessories.
"Barney's message of love and kindness has stood the test of time," said Josh Silverman, chief franchise officer and global head of consumer products at Mattel. "We will tap into the nostalgia of the generations who grew up with Barney, now parents themselves, and introduce the iconic purple dinosaur to a new generation of kids and families around the world."
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