Bay Area city could add new billboards for first time in 36 years

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Bay Area city could add new billboards for first time in 36 years
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'Let's not turn our town into another Los Angeles or Las Vegas.'

A digital billboard advertises to traffic going north on Highway 101 out of Silicon Valley in Palo Alto. A ban on billboards like this one could be reversed in neighboring San Jose for the first time in 36 years as the city votes to construct two signs on the highway north of Mineta San Jose International Airport.

But the San Jose Airport Commission isn’t so keen on the idea, rejecting the proposal in a 5-1 vote last week over concerns related to community pushback and light pollution,“Allowing these in San Jose would be outrageous and wrong,” Laurence Kuhn, a founding member of the Silicon Valley Branch of the U.S. Green Building Council,at the Jan. 26 meeting. “[I] will seriously consider moving out of San Jose if these go up.

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