Bay Area school’s chocolate milk protest gives students firsthand lessons in persuasion

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Bay Area school’s chocolate milk protest gives students firsthand lessons in persuasion
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Carrying signs that read “We want chocolate milk” and “Got milk?” and chanting “What do we want? Chocolate milk! When do we want it? Now!,” students rallied for …

Protests outside schools have been common in the last few years, generally over topics such as gun violence and COVID-19 restrictions.

The protest was covered locally on KCRA 3 and broadcast on NBC and CBS affiliates across the country. It even made it to Jimmy Kimmel’s monologue. “The students were really interested in the issue, so we had talked about how we could spend time the following day in writing a letter to the student nutrition department of the school district to state our case,” she said.

Carrying signs that read “We want chocolate milk” and “Got milk?” and chanting “What do we want? Chocolate milk! When do we want it? Now!,” students rallied for their beloved milk outside the school and made their case to Cordon, who emphasized that the beverage was removed due to its high amounts of sugar and low nutritional value, but students developed counterarguments of their own.

“We watched the clip from KCRA together, and I asked them if they felt it was an accurate representation of what happened in our classroom,” she said. “Taking the time to analyze media is such an important skill that students need in society today. By having them experience this firsthand, and then see what was included, excluded and how they portrayed it will likely give them the biggest lesson here.

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