As video social media platform TikTok rolls out its new “TikTok Shop” e-commerce feature, experts are warning consumers to beware of potential scams…
55% of TikTok users have bought something after seeing it on 'TikTok Shop'As video social media platform TikTok rolls out its new"TikTok Shop" e-commerce feature, experts are warning consumers to beware of potential scams.
, of its e-commerce platform. According to the Better Business Bureau, an estimated 55% of TikTok users have bought something after seeing it on the app.“Consumers should vigilantly follow online shopping safety tips when using TikTok Shop," Bernas said in a press release."With any new service comes the potential for scams, especially with online shopping, where it could be difficult to verify a seller’s identity or vet their background.
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