'The only way Staten Island ever influenced my style was with spray tans and Bebe shirts. And, I'm not proud of it. But, that's who I am and where I'm from,” BebeRexha said. Honestly, plenty of people who lived through the early '00s can relate.
brand, designed by Elite World's Julia Haart, who was also former creative director at La Perla. Instead of making clothing that fits into a specific range, customers measure their bodies through an app or at one of its ateliers. After ordering the items they want, the clothes are to fit their specific shape, arriving at their doorstep a few weeks later. There's no inventory involved — e1972 only makes what is needed — so the carbon footprint is pretty low, too.
"It really messes with my head when I try something on and it doesn't fit my ass,” Rexha admitted. "It's the most annoying thing.”Her honesty and confidence — not to mention her self-proclaimed "glamour meets rock 'n roll” aesthetic — is what makes Rexha the perfect person to be associated with e1972.
"She is her own face, force, power,” said Haart. “She doesn't ask permission, she's such an individual, she's so gorgeous, and glamorous, and fabulous. She represents the woman that I want to wear the clothes."
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