An ode to 'Martha Stewart Living,' a holdout of an earlier era of aspirational lifestyles
’s print run won’t leave that big a hole in the world, I’ll admit — it’s not like there’s any shortage of recipe or craft or decorating inspiration online. But for me, it feels like one of the last vestiges of an earlier era of lifestyle media, one that is only getting outpaced.
Now, almost everyone wants to tell us how to live. What we should aspire to, according to almost every niche of influencer, is fickle and fueled by microtrends. But before lifestyle influencers, there was Martha, and before Instagram feeds, there were magazines liketo offer us both aspiration and inspiration. Unlike today’s influencer age, Stewart’s brand has always been relatively consistent — affluent, traditional, WASP-y — but in that consistency is a sense of comfort.
Separated from my mom’s old magazine stack, I’ll go to Martha Stewart’s website — by necessity — the next time I want to recreate one of those old favorites.
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