To say “To Leslie” didn’t make much of a ripple would be an understatement. But in the lead-up to the Oscar nominations, a rare phenomenon occurred: A slew of A-listers began to gush about the film on public platforms.
The A-list support poured in: “Andrea should win every award there is and all the ones that haven’t been invented yet,” Gwyneth Paltrow captioned an Instagram post on Jan. 11, standing with Riseborough.
Daphne Zuniga told The Post in an email that she saw her friend Helen Hunt’s Instagram post about the movie. “No one had asked me to post anything, but I felt people should see this brilliant performance,” she wrote. The grass-roots campaign stands in stark contrast with the usual awards pushes, which generally involve buzzy media appearances and ads in industry publications. Support for Riseborough seemed to spread almost exclusively through social media or word of mouth, and Karger described the success of the low-cost campaign behind Riseborough’s nomination as “unprecedented.”
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