Meet Connor Brashier, the 22-year-old Laguna Beach-native who landed a job as Shawn Mendes' creative director
. He’s one of the best references anyone could include.It’s tough because to this day, I don’t think anyone entirely knows what the word “creative director” means. With Frank [Walker] I was able to be like, “Okay, let’s make this a little cooler, a little more like fresh, and you know, more youthful.” It was about establishing a brand and so [the job] felt like it was more of an overall branding opportunity more than anything.
But there’s lot that goes on behind the scenes, a lot of long-term projects that don’t see the light of day for a year. We’ve been working on Shawn’s tour designs for a year now. So some of these things take a lot more patience than I’ve been used to. You know, so many ideas get thrown out and then we have to start over. Sure, some weeks I’m not doing much, but other weeks I’m working 16 hours.I believe creativity is not a method nor magic, but a combination of both.
As an artist, Shawn’s pressure is different than for me. I don’t feel pressure to deliver anything good ever as an artist. I believe in myself and I feel capable of a lot of things. But I think more than that, it’s just the relationship I have with Shawn. You know, he’s one of my best friends and he’s my boss and the best boss I could ever ask for, and that honest sort of dialogue that we’re able to have is because we’re so close.
I think a few of my ideas took a little bit too much commitment. Plus Shawn knows how to do his hair really well. Some songwriters can only write what they’re feeling in a honest way and I think that has to be mimicked in an honest visual way. You know, I couldn’t have been like “Okay Shawn, let’s go emo,” right when he got the girlfriend and he was on top of the world. That wouldn’t have made any sense.
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