Bella Hadid is ringing in the holiday season with Swarovski.
One of the most distinct visuals from the campaign features Hadid sitting on top of gift boxes arranged from largest to smallest in the colors green, light blue, canary yellow, soft pink and white. Hadid poses on the boxes that have a pink ribbon emblazoned with “Swarovski” draped around oversized versions of the brand’s accessories, creating a sparkling effect.Carlos Nazario styled the campaign. Nazario has also styled campaigns for Lanvin, Hood by Air and Ambush.
Swarovski is undergoing a revamp under its chief executive officer Alexis Nasard, who took the helm of the brand after 17 years at Procter & Gamble. He is the first CEO of the company outside of the Swarovski family for the first time in the brand’s 127-year history., Nasard said he sees Swarovski as a brand that represents “joy and self-expression. Luxury doesn’t have to be serious.”
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