Built on a half-century love story and rocketed to viral fame last year, Saroj Goyal’s Dress Shoppe II will soon be gone from the East Village. - NBCAsianAmerica
. In the post, which has over 116,00 likes, Goyal spoke of the man with whom she created it all.
A photograph of Saroj Goyal and her husband, Purushottam Goyal, stands next to some fabrics inside Dress Shoppe II, the clothing boutique they opened in New York in 1977.But after almost 50 years of marriage, she admitted she “got lucky” with her family’s choice. Two months after her husband’s death, a grief-stricken Goyal fell outside the store and broke bones in her back. Recovery took a while, and in February 2020, she made an appointment with her landlord, Cooper Square Mutual Housing Association, to discuss how much rent she owed. She went to the appointment, a big cast around her body, and the representative failed to show up, she said.
Vidur Bahl, left, and Yaman Walia try on kurtas at Dress Shoppe II, an Indian clothing boutique on the Lower East Side in New York, on Nov. 4.“I called my son, ‘My phone is broken, Prashant,’” she recalled. “He said, ‘Let it ring, mom. If you give a million dollars you won’t get this kind of ad. You don’t know who is endorsing you.’”
She confronted Stanton, she said, but he stood by his decision, saying that without the money she might be struggling for life. At first reluctant to accept, she eventually used much of it to pay Cooper Square MHA and settle their lawsuit. More still went to business expenses. With the store now entering its final few months, she’s in the process of hiring movers and web designers to transition to online sales.Goyal is worried. The sheer number of things that need to be moved out is dizzying.
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