Beloved Utah Mexican food brand celebrates 25 years of business

Kerri is the morning host and anchor of KSTU’s award-winning news program “Good Day Utah” and “Live at 11.”Kerri is the morning host and anchor of KSTU’s award-winning news program “Good Day Utah.'

SALT LAKE CITY — If you love authentic Mexican food and you've lived in Utah for a while, you're probably already a fan of Rico Foods but the story behind the popular brand is one focused on passion and dedication.

With a fresh batch of pinto beans, Fierro headed to a farmer's market to try his hand at being an entrepreneur. Fierro's determination to follow his heart and his instincts prevailed and paid his success forward by feeding Utahns experiencing homelessness. "I was able to come from a different country and create a great business and land in a great community," Fierro reflected."For that, I will always be grateful."

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