Ben Affleck’s latest directorial outing ‘Air’ tells the story of how the beleaguered sponsorship team at Nike in 1984 took a wild risk to sign up basketball player Michael Jordan, thanks to a gut feeling by executive Sonny Vaccaro, played by Matt Damon
The movie is the first from Affleck and Damon’s new production company, Artists Equity, which aims to ensure both cast and crew benefit from the film’s profits.“The second you put the camera on an actor and say ‘Hey, it’s Michael Jordan’ and it’s not Michael Jordan, you’re going to lose the audience, so we knew. Michael’s just too famous and means too much to people to try to have someone else play him in a movie,” Damon said.
Instead of casting an actor to try filling Jordan’s shoes, “Air” shows small snippets of the athlete’s presence, including intercut footage of his playing career at the end.basketball shoe line in the 1980s that captured Jordan’s black silhouette jumping with a ball in his hand on every shoe, eventually becoming a staple in both the fashion and sports industries.
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