The firm that backs Westman Atelier and DpHue has invested in The Center, which owns Naturium, Phlur and Make.
in that business in 2019, said the approach is different than what he’d done with his previous company. “The way that my generation did it was we maxed out our credit cards, borrowed money, we lifted up couch cushions, and you take your $10,000 and you try really hard to turn it into $20[,000],” Bennett said.
Naturium has achieved significant success, and industry sources said that Naturium is expected to reach $50 million in retail sales for this year. “It’s the power of the brand, but as you know the clean masstige skin care category is on fire and Naturium has a super strong value proposition for consumers. The clinically effective positioning but with botanicals has really found a very strong value proposition … it’s one of the most explosive brand growths that we have seen, with phenomenal multichannel performance,” Daneshzadeh said.
Bennett said the brand is profitable, and that he aims to achieve profitability quickly with each of his other brands. In total, he said he envisions the center will operate four to five brands across categories. “It’s important for us as a small team to stay focused and to stay focused on the categories where we think there are opportunities or even more importantly where we believe there are customers who are being underserved. That’s an enormous priority for us,” Bennett said.For more from WWD.com, see:
Norge Siste Nytt, Norge Overskrifter
Similar News:Du kan også lese nyheter som ligner på denne som vi har samlet inn fra andre nyhetskilder.
Prosecutors keep focus on placing Maxwell at center of Epstein’s sex trafficking ringProsecutors in Ghislaine Maxwell's trial have focused on one goal for the past two weeks: placing her at the heart of Jeffrey Epstein’s sex trafficking ring.
Les mer »
Biden Puts Union Support at Center of AgendaPresident has packed his agenda with pro-labor provisions as Democrats try to keep rank-and-file union members from gravitating toward the GOP.
Les mer »
Return to tradition: Biden celebrates Bette Midler, Joni Mitchell at Kennedy Center HonorsWATCH: President Joe Biden celebrated artists including Bette Midler, Joni Mitchell and Lorne Michaels at the Kennedy Center Honors. Referring to Michaels, Biden joked that the 'Saturday Night Live' creator was ‘trying out seven guys to play me’
Les mer »
The next step in space tourism? A luxury training center for civilians.A startup is running space camps for adults out of hotels in France and Florida.
Les mer »
Bennifer Revisited! Relive Ben Affleck and J. Lo’s Whirlwind RomanceThe word Bennifer might include flashbacks to frosted lip gloss and butterfly clips, but everything comes back in style eventually.
Les mer »
Israeli PM to visit UAE, a first since formalising tiesIsraeli Prime Minister Naftali Bennett will travel to the United Arab Emirates in the highest-level visit since the countries formalised relations last year
Les mer »