Byredo founder Ben Gorham has built one of beauty’s most directional brands by continually pushing the boundaries of luxury.
You started the brand 15 years ago with the idea of redefining luxury — an idea which seems very in step with where the world is today.We founded Byredo with this idea of defining a new take on what luxury and quality could be. It was very much about real people and defining a culture that was inclusive, and in the broader sense, how we crafted narratives and the stories we told and the faces we showed.
After taking that big sidestep into something people thought we couldn’t do, I was able to take a step back into— through makeup. Magically people thought it was completely rational. It is very much about disrupting people’s idea of what we can be. There is a level of education and disruption that is important for the brand — 15 years later, our clients and customers expect that level of surprise and innovation and creativity.
Inviting people into the creative process and having them contribute facets to what this brand is is an important part of the DNA. Our ability to stay relevant comes from our evolution.Lauryn Hill. She’s a fascinating person with a strong perspective who I grew up seeing and listening to.
Norge Siste Nytt, Norge Overskrifter
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