It’s been 5 years since TheDress, and some relationships are still trying to recover.
“I don’t think we’ve seen that singularity of virality in the same way either before or since,” says Cates Holderness, a former BuzzFeed editor who, in February 2015, was browsing the Ask Box on the company Tumblr where she was tipped off to the now-iconic photo . At first, Holderness didn’t think much of what was clearly a blue-and-black dress to her — but when nearby colleagues swore it was white and gold, she published a BuzzFeed poll asking people to settle what colors they saw.
Over 20 million shares later, Holderness believes memes are now embedded into pop culture because they “make content that you might not be familiar with more approachable,” citing how before the discourse around his
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