Beyoncé's New Hair Care Line: What to Know About Cécred

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Beyoncé's New Hair Care Line: What to Know About Cécred
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Ariana Brockington is a trending news reporter at TODAY digital. She is based in Los Angeles.

Beyoncé is sharing the story behind her dramatic hair transformation in 2013 when she decided to cut off her signature long locks. Before launching her new hair care line, Cécred, the music icon opened up to Essence about the personal significance of her latest business venture, explaining how doing her hair has been a ritualistic and therapeutic process since she was a child.

At the end of the slideshow, she shared a statement that talked about her love of beauty salons and how her former girl group Destiny's Child would perform in them. “How many of ya’ll knew my first job was sweeping hair in my mama’s salon?” she wrote. “Destiny’s Child got our start by performing for clients while they were getting their hair done. I was exposed to so many entrepreneurial women in her salon.

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