Rachel Lyubovitzky is the CEO and Chairwoman at Setuply, Inc. Client Onboarding Automation Platform | Setuply. Read Rachel Lyubovitzky's full executive profile here.
Historically, these are the kinds of questions I’ve fielded from CFOs in tech investment conversations. But the dynamics are changing. It’s no longer just about balance sheets—CFOs are starting to delve deeper and ask bigger questions of us tech professionals.
With each of these tech investments, it’s important for CFOs to take a macro-level view of their decisions. Considering the total cost of ownership in that three- to five-year window helps pinpoint the long-term ROI associated with each investment. In combination with metrics related to process efficiency and employee satisfaction, the true ROI is clearer., to be exact. Technology-driven solutions can help support these efforts.
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