Beyond Meat's CEO said that developing plant-based 'chicken' was much harder than creating 'beef.' The trick is getting the muscle structure right.
Foto: Irene Jiang / Business Insider Beyond Meat was adamant about developing a product that pulls apart like chicken.In a recent interview with Business Insider, Beyond Meat CEO Ethan Brown explained why developing the plant-based fried „chicken“ was much harder than creating Beyond’s beef alternative products.
„One of the key things with poultry is you have to get the muscle structure right,“ Brown said. „With something that’s ground, you don’t have to have that same muscle structure, but with chicken, the consumer wants that muscle structure.“ With the nugget prototype, Brown said, „I think you lose a lot of what’s great about the sensory experience of eating a chicken breast, for example.“
Norge Siste Nytt, Norge Overskrifter
Similar News:Du kan også lese nyheter som ligner på denne som vi har samlet inn fra andre nyhetskilder.
Why Fake-Meat Chicken Nuggets Make Total SenseChicken nuggets were basically begging to be made of fake meat this whole time
Les mer »
China tariff cut buoys stocks as investors look beyond virusEuropean stocks shrug off coronavirus worries to hit record highs, with robust earnings reports among the positives for investors
Les mer »
Beyond the Partisan Fight, a Wealth of Evidence About Trump and UkraineWASHINGTON -- When all the partisan posturing, parliamentary wrangling and legalistic arguing are stripped away, the impeachment process that dominated Washington for months produced a set of facts that is largely beyond dispute: The president of the United States pressured a foreign government to take
Les mer »
Above & Beyond Announce 'Acoustic III' Album & Tour, Share 'Fly By Candlelight': WatchCheck the full list of aboveandbeyond's tour dates and watch the music video for FlyingByCandlelight below
Les mer »
Beyond Baby Talk: Helping Early Language
Les mer »
Factbox: Latest on the coronavirus spreading in China and beyondThe death toll from a new coronavirus in mainland China crossed 560 on Thursday ...
Les mer »