Beyond the TikTok mess, creators have options to protect data and privacy | Opinion
The result is an unpredictable technological and business landscape where creators can have their content censored or even inadvertently overlooked because of algorithmic changes. For example, Instagram’s recent announcement to sell verification as a service now devalues the verification that notable figures previously had. Furthermore, paying customers receive more visibility on their content, compared to those figures who already had verification.
But fortunately, distributed ledger technologies, or DLTs for short, are offering creators new ways to reach their fans while maintaining sovereignty over their data and more privacy. Even though current social media platforms come across as “free,” they are not — users implicitly forgo the value of their data, which is what the digital platforms effectively securitize and sell to advertisers for targeted ads.
We continue to investigate, experiment and figure out emerging online tools, especially how to resolve conflicting NFTs that exist on different blockchains. This is not a new problem — countries have resolved international disputes for years, and the beauty of the blockchain is that it has the potential to confer greater transparency and clarity to facilitate the resolution of these disputes.
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