The ad campaign marks a new front in the Biden administration's messaging around the shots. An earlier series of ads last month had focused only on the graver risks posed by the virus to Americans 50 years and older.
So far, more than 14.7 million doses of the updated COVID boosters from Pfizer-BioNTech or Moderna have been administered, according toThat represents around 7% of the 209 million vaccinated Americans who were initially eligible for the updated COVID booster shots.
Polling suggest some of the gap in uptake could be the result of low awareness of the new COVID shots. White House officials have denounced Congress for failing to adequately fund their vaccination outreach this fall. A request for COVID funding has languished on Capitol Hill for months.
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