Joe Biden’s campaign is launching advertising in Super Tuesday states — but the small ad buy leaves the former vice president significantly outmatched by most of his Democratic rivals as 14 states prepare to vote on March 3
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In North Carolina and Texas, the campaign will run radio ads saying Biden will build on the work of the Obama-Biden administration, and the campaign is running digital ads in California, North Carolina and Texas. An announcement from the campaign said the advertising is to “encourage early voting” in those eight states; an aide declined to share an exact figure attached to the buy.
According to data compiled by Advertising Analytics, an ad tracking firm, Biden is spending by far the least on Super Tuesday TV ads out of all the candidates who participated in Tuesday night’s debate in South Carolina. Amy Klobuchar’s campaign has booked about $3.5 million worth of television time, and her campaign says it has invested more in digital spending. Pete Buttigieg, another campaign that, hits about $1.6 million in TV spending, and Elizabeth Warren comes in at a bit over $916,000.
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