Biden’s Tar Heel target for 24: Turn N.C. blue
Biden lost the Tar Heel state to Donald Trump by justin 2020, and a Democrat at the top of the ticket hasn’t managed to turn North Carolina blue since Barack Obama did in 2008. Now Biden’s team sees opportunity in 2024 amid a fresh abortion ban, a contentious, expensive gubernatorial race and steady population growth that has ballooned urban and suburban areas.
The Biden campaign came out early in May with a strategy memo outlining its 2024 path to victory, including its plans to target the Tar Heel state. The DNC and campaign have already run ads in North Carolina this cycle, including on television and on two billboards in Charlotte and Rocky Mount highlighting Biden’s economic agenda.
“We are excited the Biden campaign is investing in North Carolina as Republicans always encourage Democrats to light money on fire in places where voters have solidly rejected them cycle after cycle,” RNC spokesperson Emma Vaughn said in a statement, pointing to Cheri Beasley’s loss to Sen. Ted Budd in 2022 and a decline in voter registration among Democrats, while Republicans have seen slight gains.
Democrats argue the political environment in the state has only shifted in Biden’s advantage. Trump had a more favorable North Carolina electorate in 2020 compared with 2016, with a higher percentage of registered Republicans voting and higher rural and white turnout, but he still performed worse than he did against Hillary Clinton in 2016, said Democratic political consultant Morgan Jackson.
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