Recent earnings make one thing perfectly clear: Everyone is all in on AI and running with it for more features, ads and shopping.
At Google, this strikes multiple parts of its vast operation.
The result: PMAX drove a massive 46 percent surge in revenue and a 31 percent jump in return on ad spend, the company reported, leading to its best business day in history and a robust reinvestment in its AI-first strategy for the first quarter. It goes beyond e-commerce, to store sales reporting and bidding and using PMAX for store goals.
The company points its algorithms at consumer behaviors to target ads, and the result is impressive: Amazon’s ad business has practically doubled in just two years, going from $19.8 billion to $37.7 billion last year. Its latest first quarter just edged out its previous first quarter, with $9.5 billion versus $7.9 billion, so if the trajectory holds, 2023 will be its best year yet for ads. That’s the benefit of owning both the shopping and ad platforms, especially across a vast empire.
It’s a sobering scenario. The Reality Labs division, which runs Meta’s metaverse projects, lost nearly $4 billion in the quarter. Add that to the tab, as it racked up $13.7 billion in losses last year.
Norge Siste Nytt, Norge Overskrifter
Similar News:Du kan også lese nyheter som ligner på denne som vi har samlet inn fra andre nyhetskilder.
Workers are secretly using ChatGPT, AI and it will pose big risks for tech leadersGenerative AI is seeping into the workplace, whether companies approve of its use or not, and cybersecurity caution is needed with these breakthrough chatbots.
Les mer »
Big Tech hiring will get hit by AIInsider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know.
Les mer »
Succession Power Rankings: Big, Big ShoesThe dried-out husk of Kendall’s soul is up, Roman is spiraling down, and the game of Bitey makes its weirdly sexy debut.
Les mer »
Karlie Kloss reveals she’s pregnant with baby No. 2 at the Met GalaThe model stepped out for the big fashion event with a big announcement.
Les mer »
Big bucks for big bucks in Pa.: How deer farms workSome farmers raise perfect deer for fenced-in hunts. It’s big business, but is it ethical?
Les mer »
What to watch in May: 'Little Mermaid,' 'White Men Can't Jump' and moreThe Month of May is filled with exciting new entertainment featuring big franchises, big stars and some big farewells.
Les mer »