Billie Eilish gains millions of followers on Instagram by adding them to her Close Friends stories, as part of a clever promotional stunt for her new album. Eilish emphasizes the responsibility and privilege of having a large platform.
After changing her Instagram icon to blue last week and plastering teaser posters of lyrics across major cities, Eilish delivered a clever promotional stunt : adding her millions of followers to her Close Friends stories on the app. According to CrowdTangle, her social media savvy led to a major win, as the superstar gained more thanOf course, for the sake of promoting a new album , the timing couldn’t be better.
“It’s really an important responsibility to honor the work that Billie does and how she and her family see it,” says Berman. “It’s a lot of work, but it’s something we’re really proud of to be able to bring it to her fans in the cleanest way possible…So much thought and energy have gone into making sure that we’re being respectful of the fans and making sure that we have vinyl – it’s an important part of the connection to the music and the art.
And across cassette and CDs, no plastic boxes will be used. Cassette shells will be made from recycled shell pieces while CD packaging will replace jewel cases with softpaks that use 100% renewable fibers.
Billie Eilish Instagram Close Friends Promotional Stunt New Album Social Media
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