Billie Lourd Hosts Mujen Launch Party in L.A., Bruce Bozzi’s New Shochu Liquor Brand Created With Sondra Baker

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Billie Lourd Hosts Mujen Launch Party in L.A., Bruce Bozzi’s New Shochu Liquor Brand Created With Sondra Baker
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Diane von Furstenberg is among company investors, WWD has learned exclusively.

While Bozzi — former co-owner of The Palm and husband to CAA talent agent Bryan Lourd — and business partner Sondra Baker began rolling out the distilled spirit in November, this was their official launch“I was so excited to host this, because Bruce has been working so hard on creating this incredible brand, and I’ve been wanting to support him as much as I can,” said the 29-year-old actress, daughter of Lourd and the late Carrie Fisher. “It’s been so hard with COVID-19.

The two first met in the ’90s at a gym in L.A. called Sports Connection. They were running on adjacent treadmills.They reconnected years later, finding themselves on the same school yard when their kids were in first grade They visited distilleries in the Kumamoto region of Japan, landing on a 119-year-old family-owned spot run by the founder’s great-granddaughter. They offer three Mujen bottles: “Ai Lite,” made with 23 percent alcohol, the “Original,” with 35 percent , and “X,” a brown-colored option, with 42 percent alcohol, aged for 10 years. Diane von Furstenberg is among the investors.

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